Thursday 26 June 2014

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Search Engine Optimization (SEO)
Find out more on Search Engine Optimization (SEO) on wikipedia

What is Google PageRank?

Google PageRank (Google PR) is a way in which Google determines how relevant a page is and it's level of importance. The more important a page is the higher PageRank and in turn the higher it will appear in related search results. Google PageRank (PR) is measured from 0 - 10.

Find out more about Google PageRank in the video below.


Welcome to our blog

I hope to offer more information on making ones content more findable on the Web.

Finding information by crawling

We use software known as “web crawlers” to discover publicly available webpages. The most well‐known crawler is called “Googlebot.” Crawlers look at webpages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to Google’s servers.

The crawl process begins with a list of web addresses from past crawls and sitemaps provided by website owners. As our crawlers visit these websites, they look for links for other pages to visit. The software pays special attention to new sites, changes to existing sites and dead links.